It’s my job to ensure that we deliver on the expectations our clients have of us. And it makes things a lot easier when you have the reassurance of someone like John and Jeff and Armory behind you.
Armory has this ability to provide all of those services that someone who’s focused on leading an agency, conceiving strategies or writing campaigns at the highest level just expects to have done.
When you step outside of the comfort blanket of a big agency, you become aware of all the things taking place behind the scenes to make stuff happen. And you can have the smartest thinking, you can have the brightest of ideas, but if you’re falling short in execution, it’s all worth nothing.
Armory does this without having to employ business affairs, production departments, trafficking departments, all of these ancillary services that require staff. They give you a plug and play option, which is tremendous.
As we illuminate problems for our clients, those problems dictate the solutions. We have the ability through Armory to provide the flexibility to execute those solutions, whether it’s traditional or non-traditional, whether it involves serious degrees of back-of-house functions, whether they involve business affairs or art buying, you name it.