Christian Hughes, President of Cutwater, on the advantages of working with Armory.
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As we were designing the operational framework for Cutwater, we asked the Armory team to talk to us about innovative ways of managing our studio needs. Our brief was pretty simple: executional excellence is absolutely crucial. We knew needed a studio of brilliant craftsmen to deliver that. However, we also wanted a studio that was flexible, dependable, scalable and cost-efficient.
Armory came back and suggested we adopt a virtual studio under the management of their team. I had no idea what a virtual studio was. Since then, we feel Amory totally met the brief. Our work has been out in the market, and it’s looking great. They’ve been able to accommodate the usual last-minute yet significant changes to media plans and ad units, all with a minimum of fuss. Armory worked with our account management and project management to make sure that all materials were produced on time, on budget and most important, beautifully. We were promised an elegant solution, and that’s just what this has been.
From a personal perspective, teaming with Armory has liberated me to focus on my clients’ needs and on growing our business rather than on internal systems management. Our clients are very happy and so am I, so thanks Armory. You’re an important part of what makes Cutwater successful.