I first worked with Armory’s Jeff Schur when he was running JWTwo, the in-house studio operation at JWT. Back then, I felt that JWT was like the Starship Enterprise, and JWTwo was the transporter room. You could go down there and make anything.
I next worked with Jeff on my first pitch as Mongo Industries, for Viacom. He and Armory helped me put the whole pitch together and made me feel confident that I had everything I needed.
I love the idea of being able to tell a client that Mongo Industries has its own production department.
What Armory does is it allows clients to evaluate your based solely on the strength of your ideas, without having to be concerned whether you have the capabilities to execute them properly.
That’s where a lot of small creative boutiques and start-ups fell down in the past; they couldn’t afford to really execute to an expert degree. The technology they needed to do that just wasn’t there yet. But now, with a company like Armory, you can do stuff just as well or better than some of the bigger agencies, because you can get the best people on it and make it happen.
Working with Armory also allows you to not only get more business, but to work with bigger clients on more complex projects, because they give you more firepower.
It allows you to focus on the idea and not have to worry about, ‘Oh, can we actually do that?’ Because they’ll figure it out.